Wildform
Wildform gives a courtyard garden four fifths of the screen and stands its own name upright beside it.
01 Single invitation. Start your garden, with a small arrow and a short rule, is the page's only call to action.
02 Upright wordmark. WILDFORM in cypress green, turned to run down the full height of the apricot column.
03 Old olive tree. A gnarled trunk catches the low sun and anchors the left half of the frame.
04 Stones over water. Pale stepping stones curve over still water towards a shaded seat at the back.
05 Headline in shade. Set low, mostly over shaded water, where a warm white serif reads cleanly.
06 Scene counter. 01 / COURTYARD in spaced capitals marks the first of a sequence of gardens.
- Sector
- Landscape studio
- Year
- 2026
- Work
- Homepage design
- Olive Shade#292A1A · Background
- Limewash White#FDF8EE · Type
- Cypress Green#133022 · Accent
- Apricot Plaster#EFB990 · Surface
- Travertine Path#A3886C · In the photo
About the project
The full write-up, if you want it. About 3 minutes.
01Brief and idea
The problem, and the one idea that answers it.1 min
The brief
Garden design is bought on trust and taste, and both are hard to judge from a list of services. Homeowners need to see the kind of space they could have, then find an easy way to begin. Its first screen needs to show gardens at full size, then turn that interest into a proper brief.
The idea
Let the garden talk and give the name a wall to stand on. The photograph takes most of the screen, the headline sits low in the shade where it reads cleanly, and the brand lives in a tall apricot column on the right, like a painted gatepost. The numbered counter turns the hero into a short tour, courtyard first. One clear invitation sits at the top of that column: Start your garden.
02The write-up
The design, decision by decision.4 chapters · 2 min
Bought on taste and trust
Wildform is imagined as a landscape practice designing villa courtyards and gardens out of Al Quoz. Its clients are homeowners who want to spend more of the day outdoors, not shoppers lining up three quotes. They cannot judge a garden designer from a list of services, and they rarely know the names of the plants they like. What they can judge is a picture of a place they would want to sit in. So the first screen is almost all garden: an old olive tree, feathery grasses, pale stepping stones over still water, and low sun breaking through the leaves.
A painted gatepost for the name
The brand does not hide in a corner. A full-height apricot column runs down the right edge like a limewashed gatepost, and WILDFORM stands in it, turned to read from top to bottom in cypress green, its tall letters cut with sharp thick-and-thin contrast. Above the name, Start your garden is the only call to action, a soft serif with a small arrow and a short rule beneath. Keeping the name and the action together on one plain surface leaves the photograph free of buttons, and makes the column the page's fixed point while the garden beside it changes.
A headline set where it reads
A little more outside. sits low on the left in a soft, bookish serif in warm white, mostly over shaded water and planting; only its last letters cross onto the pale stepping stones. Anywhere higher it would fight the sunlit leaves. Spaces to grow into. follows at a smaller size on a dark band, which is meant to melt into a gradient rather than end on a hard edge. Across the top left the menu is three plain words, Gardens, Process and Studio, light enough to leave the olive canopy alone.
A tour, courtyard first
Bottom left, a ringed control and the label 01 / COURTYARD in small spaced capitals turn the hero into the first stop of a sequence, so a roof terrace or a pool garden could follow. On the Launch plan the rest of the page holds Gardens, Process and Studio as sections, with about 600 words written by Hoorax and up to three extra pages for individual garden stories when the studio has them ready. Start your garden would open a WhatsApp chat, with every tap counted, and the upright wordmark could be drawn up as a proper logo.
03Type and voice
Type, colour, photography and the lines on the page.3 roles
- Display
- Tall, high-contrast serif turned on its side, running the full height of the apricot column in cypress green.
- Supporting
- Soft, bookish serif in warm white for the headline, with a smaller size for the line beneath.
- Labels
- Small geometric capitals, spaced out generously, for the scene counter.
A soft, bookish serif sets the headline in warm white, and a tall, high-contrast serif sets the upright wordmark. Small spaced capitals label the counter. The palette is warm and earthy: apricot plaster, deep cypress green, olive shade and the pale stone of the path. Golden hour photography of a courtyard garden, with an old olive tree, feathery grasses and still water, keeps the mood unhurried.
A little more outside.
Spaces to grow into.
Start your garden
01 / COURTYARD
Gentle and inviting, close to how a homeowner talks about wanting more time outdoors. Short, plain lines with a quiet double meaning in grow, and no garden-design jargon anywhere.
04The plan
Launch: 1 page, 6 sections, and what it includes.4 includes
1 page, 6 sections, on Launch, AED 1,999 one time. What it includes:
- Gardens, Process and Studio as sections of one page, with about 600 words we write
- Up to 3 extra pages for individual garden stories, added when the studio is ready
- Start your garden opening a WhatsApp chat, with every tap counted
- Logo design for the upright wordmark as an extra, if the studio does not have one yet
A site like this sits on Launch. AED 1,999 one time, with a fixed quote in writing.
WhatsApp us