Gloss Garage
A detailing homepage that crops in on fresh paint until the photograph reads like an inspection.
01 Two-tone wordmark. GLOSS in white, GARAGE in caliper orange, both in wide, spaced capitals.
02 Slanted headline. Heavy, slanted capitals set tight, so EVERY DETAIL. leans forward as if already moving.
03 Inspection crosshair. A thin orange crosshair and rule mark the paint, borrowing the look of a finish inspection.
04 Orange caliper. The brake caliper behind the spokes is where the page's orange comes from.
05 Numbered service tabs. 01 DETAIL is active in orange, with POLISH and PROTECT waiting in grey along the foot.
06 Book your detail. A solid orange block with dark text: the one action the page asks for.
- Sector
- Car detailing
- Year
- 2026
- Work
- Homepage design
- Garage midnight#050D15 · Background
- Strip light#FEFEFE · Type
- Caliper orange#FD5E1F · Accent
- Brushed steel#565D64 · Surface
- Deep metallic#061529 · In the photo
About the project
The full write-up, if you want it. About 4 minutes.
01Brief and idea
The problem, and the one idea that answers it.1 min
The brief
Detailing is sold on trust in the finish, and phone photos of a shiny car all look the same. Quality has to show at a glance, the three services need explaining without a price wall, and interest should become a booked slot before the visitor drifts back to Instagram.
The idea
Get closer than the customer can. The hero crops in until the car is all curve, metallic flake and light, which is how an owner looks at paint after a detail. Orange crosshairs and a measuring line turn the photo into an inspection, so the craft reads as precise rather than flashy. The headline promises every detail and the image shows it. Underneath, Detail, Polish and Protect become a simple 01, 02, 03 path that ends at one orange button.
02The write-up
The design, decision by decision.6 chapters · 3 min
Closer than the customer gets
Most detailing pages show a whole car, shiny, under a blue sky, and each looks like the last. Gloss Garage, imagined as a detailing studio, crops in until the car is all curve: a midnight blue wing, the edge of a headlamp, a wheel arch and an orange brake caliper behind the spokes. Under the strip lights the metallic flake in the paint is visible, and the reflections run unbroken across the panel. That is how an owner inspects a car after a detail, face close to the paint, hunting for swirls.
For owners who notice
The people this page courts already care about their cars. They spot swirl marks in a car park, they know what a ceramic coating does, and at some point they have probably paid for a quick wash that called itself a detail. They do not need persuading that paint matters. They need proof that this studio looks at paint the way they do, and then an easy way to book a slot. Both jobs are handled on one dark screen, with nothing on it that does not serve one or the other.
Marks of an inspection
Thin orange lines are drawn straight onto the photograph. A small crosshair sits on the wing with a horizontal rule running out across the tyre, and a long, narrow bracket stands upright at the right edge like a ruler. They borrow the language of a paint inspection, the kind done with a torch and a thickness gauge, so the craft reads as precise rather than flashy. The orange comes straight from the brake caliper glowing behind the spokes, which ties the graphics back into the car itself.
Headline at speed
EVERY DETAIL. is set in a heavy, slanted sans in capitals, tightly spaced, so the two words lean forward as if already moving. The line under it, FINISHES THAT DESERVE A CLOSER LOOK., switches to a wide, tracked capital sans in orange. The wordmark uses the same wide capitals, GLOSS in white and GARAGE in orange, followed by a long hairline across to Detailing, Protection and Studio in a quiet regular weight. Three registers, each with one job: shout, explain, navigate.
Three steps to a booked slot
Along the lower edge, the service is laid out as a short path rather than a price list: 01 DETAIL, 02 POLISH and 03 PROTECT, each over a long underline. The first is active, its number and rule picked out in orange, while the other two wait in grey. At the end sits Book your detail, a solid orange block with dark text and a small arrow, the only filled shape along the foot of the page. Explaining three services without a wall of prices keeps the conversation about the finish.
Planned as one page
On the Launch plan this grows into one page in six sections, with roughly 600 words of copy built around Detail, Polish and Protect. A WhatsApp button follows the visitor down the page to book a detail, and every tap is counted. Arabic can be added as an extra. Online payment for a booked slot, landing in the studio's own account, comes with the step up to the Grow plan. The garage palette of near-black blue, strip-light white and caliper orange carries through every section.
03Type and voice
Type, colour, photography and the lines on the page.3 roles
- Display
- Heavy, slanted sans in capitals, set tight and white so the line leans forward.
- Supporting
- Wide capital sans with generous tracking, in orange, for the line under the headline and half the wordmark.
- Labels
- Quiet, regular-weight sans for the nav, the tab names and the button.
For the headline, a heavy slanted sans in capitals, set tight, reads as speed. Supporting lines switch to a wide, tracked capital sans in orange, and the nav and tabs use a quiet regular weight. The colour story is a dark garage: near-black blue, white strip light and one hot orange taken from the brake calipers. Photography is low key and macro, with reflections doing the decoration.
EVERY DETAIL.
FINISHES THAT DESERVE A CLOSER LOOK.
Book your detail
01 DETAIL
Precise and a little proud, written for enthusiasts. The headline makes a promise the photograph keeps, and the services are named as single verbs, Detail, Polish, Protect, rather than as packages.
04The plan
Launch: 1 page, 6 sections, and what it includes.4 includes
1 page, 6 sections, on Launch, AED 1,999 one time. What it includes:
- About 600 words written for you, with Detail, Polish and Protect as the spine
- A WhatsApp button on every screen to book a detail, with the taps counted
- An Arabic version, as an extra
- Online booking paid into the studio's own account, by moving up to Grow
A site like this sits on Launch. AED 1,999 one time, with a fixed quote in writing.
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