01The story
From the brief to the live site.5 chapters · 2 min
Seven kitchens, three cities
The outlets, in Mumbai, Pune and Bengaluru in India, serve Korean fried chicken in five sauces, corn dogs, tteokbokki, ramen, bubble tea and bingsu. Orders go through Zomato or happen at the counter, so there is nothing to check out here. What Hoorax designed and built has three jobs: make the food look worth the trip, put the right branch in front of each visitor, and pass them on to Zomato in one tap.
Pink, red and a neon sign
Blush pink fills the first screen, with The real taste of Seoul in tall red condensed capitals, and Korean food. Done properly. underneath in a loose brush script. To the right, the house dishes are piled in branded red packaging next to two bubble teas printed with the Seoul Dak name, while a pink neon cloud spells Sarang in Hangul. Three offer cards line the bottom edge for the summer menu, weekday lunch and Ramen Days, each with its own badge and link.
A menu that rates the heat
The menu page groups everything under category tabs, from Korean fried chicken and the Seoul Lunch Club to street bites, noodles, bubble tea and desserts, with quick filters for chicken, spicy, cheesy and veg. Its centrepiece is Pick your sauce: five pieces of chicken in a row, each dripping its own glaze, Ganjang and Sweet & Spicy marked Mild, K-BBQ and Hot & Spicy marked Hot, Volcano marked Extreme, each with a chilli scale and a few words of copy. Feed Me and Match My Mood wait at the top for the undecided.
Seven pins on an illustrated map
On the homepage, Find Seoul near you places every outlet on an illustrated map running from Mumbai down to Bengaluru, complete with a compass rose, a sailing boat in the Arabian Sea and a photo card for each branch with a See details link. The Locations page turns that into a working finder: filter by city or let the device find the closest branch, then pick Directions, Call or Order on Zomato. Order now in the header opens a picker listing all seven.
Jobs, campaigns and the plumbing
Two more jobs sit behind the food. Careers describes the work on the floor, then leads to an open positions board with country, city and team filters, and a talent community form that takes a CV. Campaign pages carry the summer menu, the Seoul Lunch Club and the Phoenix Marketcity opening, with branch versions of the summer and lunch pages. The code is hand-written, with no framework: Lenis handles the scrolling, Firebase sits behind the careers forms, and GA4, Google Ads, Meta Pixel and Clarity do the measuring.